Dr. Gary S. Goodman

Do Readers Care if A Book is Self-Published?

I have a different definition of self-publishing. Over the years I have developed projects on my own, notably seminar workbooks, audio seminars, and videos. I rented studio space, used a producer/editor, whom I also compensated, and I handled every det... Read >

The Joy of Perfect Self-Expression

I always wanted to be a capable writer and a spellbinding speaker. But I had nothing to say. Worse, I had no skills with which to communicate. And on top of these issues, I was scared, suffering simultaneously from both writer's block and... Read >

Reducing Sales Rep Turnover-How Fast is The First Sale Made?

Employee turnover is rampant in certain forms of selling. Specifically, telephone salespeople come and go at an astonishing rate. Helping my consulting clients, I've tried to staunch turnover that has ranged from 300% to 1200% per year. I even o... Read >

Salespeople--Don't Bury Your $100,000.00 Money-Back Guarantee!

In journalism there is a famous flaw that you'll see in many articles. The author "buries the lead," meaning the most catchy, interesting morsel is in the piece, somewhere, but the reader won't see it until it's too late. A similar mistake occurs in... Read >

Anyone Can Teach Selling Skills in A Good Economy

There are many sayings that rush into mind as I'm crafting this article: "Anyone can hold the helm when the sea is calm." "Anyone can make money in a bull market!" And to build this short list, I'd like to offer a third: "Anyone can teac... Read >

Will the Economy Restore URGENCY to Selling?

I just read another statistic citing a slowdown in consumer spending. This one from Publisher's Weekly says one-third of book buyers have curtailed their purchases. What that stat doesn't say is some people are buying more volumes. I should kn... Read >

It's the Saturday Before Christmas & I'm Expecting Business!

There is no such thing in my consulting practice as a Christmas rush. Nobody really lines up to hire someone to help to fix their sales, customer service, or management units. Nor do they think, "Instead of Christmas shopping, I think I'll attend a... Read >